Getlink unveils its new brand architecture
- Corporate
- ElecLink
- Europorte
- Eurotunnel
- Getlink Customs Services
Thirty years ago, the creation of Eurotunnel marked the beginning of an extraordinary adventure based on an infrastructure that remains unrivalled: the Channel Tunnel.
Getlink has built a diversified group on this achievement, with brands that are now leaders in complementary markets.
In 2025, the Group has reworked its brand design and that of its subsidiaries to adapt them to the new business reality. The aim was to reveal the Group’s modernity and its ability to create new markets thanks to its innovative DNA and a strong entrepreneurial spirit present in each of its subsidiaries.
Until now, the Group’s brand system referred to its heritage, the infrastructure of the Channel Tunnel. The new system reveals the future. It highlights champion brands in distinct markets but linked by a common thread, the motto: ‘Low carbon. High simplicity’.
This new branding is part of an evolving narrative, marked by the expansion of activities in synergy with the core infrastructure.
The new brand architecture supports the logic of value-creating growth. It reinforces the clarity of the Getlink ecosystem for employees, partners and customers, while affirming the consistency between the business areas: freight and passenger transport, energy transport, services and border solutions.
Each of the brands – Eurotunnel, Europorte, Eleclink and Getlink Customs Services – has adopted a new visual identity with a common typography that illustrates the Group’s DNA: speed, fluidity and connection. Each entity asserts its personality through a distinct colour code, consistent with its market and ambitions.
- Eurotunnel, the Group’s founding brand, is entering a new era with the scaling up of high-speed traffic between London and the continent. Its renewed identity reflects its ambition for growth and the modernisation of its infrastructure towards a smart border.
- Europorte, a major player in rail freight in Europe, is pursuing profitable growth and aiming for leadership in the sector. Its bold identity reflects its commitment to innovation and digitalisation in the sector, notably with the Track Value solution developed in a consortium of innovative players.
- Eleclink, an electricity transmission infrastructure, plays a key role in securing and balancing energy needs between France and the United Kingdom. Its visual identity supports its vision for growth, notably with the Eleclink-2 project for a second cable.
- Getlink Customs Services, the Group’s newest division, transforms the challenges of customs formalities into simple and effective solutions for transporters. Its ambition is to become the leader in cross-Channel customs services.
